Mission:

 IT’S A LIFESTYLE …

Charlie Baldwin's Boutique was inspired by Charlie’s love of fashion and her desire to empower women. Growing up, Charlie (affectionately known as Charlie on the Spot) found herself immersed in Bay Area fashion and culture, determined to make a name for herself as she navigated her own path. As doors opened and closed, she held firm to her dreams and resonated with women trying to do the same. Charlie Baldwin's Boutique is an extension of that resilience, empowering women to take back their power and rise above self-doubt. By merging fashion and belief, Charlie aims to help women exude self-confidence and strength in all that they do.